Simple. The modern world movement towards slow food, organic produce and simple clean flavours is a new trend that in-fact takes us back to the origins of food. Before chemical companies sought to expand their influence, before chemicals, everything was organic. Pesticides, herbicides, emulsifiers and preservatives exist, perhaps, because of the corporate drive for greater profit. Chemical flavours and empty calories are the bane of modern food.

Our philosophy is to “revel in simple pleasures”.

Take the intoxicating aroma of a pinot noir or single malt; the liquid hasn’t past our lips, but the smell… take a deep breath. We seek to keep food true. With like minded people and producers we lead a movement away from food as science toward the growing number of natural, healthy and simply delicious products available in quality delis, grocers and farmers markets around the country.

A key part of our philosophy is also our connection to nature, keeping food and ingredients as natural as possible. Needless to say our commitment to the three R’s: Reduce, Reuse and Recycle is unwavering. As many ingredients as possible are sourced fresh from local suppliers and naturally we conserve power and water and do not use toxic cleaners or sprays.